TikTok Video Ideas for Book Promotion
TikTok Video Ideas for Book Promotion
Also, By offering a discount on your book, you can encourage readers to purchase it and increase sales. Additionally, by promoting the discount on your website, social media and email marketing, you can also drive traffic to your website and increase profit cash bandits 2.
We hope you’ve found these tips helpful in promoting your new release or an old one! Some of these require an investment to be successful, but there are plenty of ways the savvy, budget-conscious author can promote their book for next to nothing. Happy writing!
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Book Promotion Video Ideas
While the book trailer might be the most common type of book video, it’s not a must. Many non-fiction authors prefer to do an author video that showcases them as an expert or thought leader; author videos also lend themselves to a video series, a webinar, a booktube channel, or other video-driven sales tool where the book’s role is to be more of an extension of the author’s expertise. While book trailers focus on the world and narrative of the book, author videos aim to build the author’s personality and forge a personal connection with the audience. In addition, videos can range from live-action to animation to a collage of images set to music. Budgets are vary from $0 – $10,000. There’s no set formula, so get creative!
We’ve all seen bad trailers. In fact, it’s safe to say that the majority of videos out there promoting books are of subpar quality. So I don’t need to subject you to watching them, and plus it’s not nice to call people out. That said, the following trailer won the Moby Awards for “Worst Book Trailer” in 2011 and has been talked about so much online that it has almost gained cult status. So here, by way of the Moby Awards judges, check out this trailer (not the official trailer) for Nelson DeMille’s suspense novel, Wild Fire:
As I mentioned before, there are lots of reasons why video should be an essential tool in an author’s book promotion toolbox. Video generates the most online traffic and engagement, 78% of people watch online video each week, studies show people recall 6 times more info from video than text, and our brains process imagery 60,000 times faster than text. Need I say more? Humans are wired for video. So why not take advantage of that?
Consider these stats: Video racks up over 22 billion daily views. It increases the organic reach of social media content by over 100%, compared to photos or text. It ranks toward the top of the first page in Google searches, is popular across demographics, and builds an instant emotional connection with your audience.
With stunning visuals and captivating narration, these videos ignite your imagination, making you feel the pulse of the plot and the depth of the characters. They’re not just trailers; they’re invitations to explore new realms, to meet unforgettable heroes, and to unravel gripping tales.
Instagram Book Promotion Ideas
Format: Post or ReelFeature reviews of your book, whether they’re from readers, book reviewers like Kirkus, bloggers, or other authors. This can be a post or a reel and adds credibility to your work. Positive reviews can influence potential readers to give your book a try.
Instagram is a highly visual medium that rewards original content. Success on this platform comes from a carefully planned content strategy. If you’re a book blogger, here are some strategies for creating original visual content.
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Format: CarouselShare resources that have helped you in your writing journey. This could include books, websites, courses, or tools. Providing these resources can help aspiring writers and shows that you’re supportive of others in the writing community.
